EXHIBITORS

YOUR BRAND IN THE BE A HERO GAMING ZONE

Present your brand where gaming, community and pop culture come together.

The BE A HERO Gaming Zone is one of the most popular destinations at CCON | Comic Con Stuttgart, offering publishers, hardware manufacturers, indie studios, creators and brands a unique platform to connect with their audience.

From compact showcase areas to fully customized brand experiences, we help you create the right presence for your goals.

Request a boothPartner information
YOUR BRAND IN THE BE A HERO GAMING ZONE

BUSINESS

EVERYTHING YOU NEED FOR YOUR APPEARANCE

Whether you're joining BE A HERO for the first time or planning a long-term partnership, you'll find everything you need to know about booth spaces, activations, sponsorships and custom integrations.

Facts & figures
 FACTS & FIGURES Facts & figures Audience insights, reach, visitor demographics and key information for your planning process.
Book a booth
 BOOTHS Book a booth Everything you need to know about exhibition spaces, booth packages and booking options.
Activations
 ACTIVATIONS Activations Tournaments, creator collaborations, community challenges and interactive experiences.
Become a partner
 PARTNERSHIPS Become a partner Sponsorship opportunities and custom integrations within the Gaming Zone.
Request a booth

FACTS & FIGURES

WHY BE A HERO?

The BE A HERO Gaming Zone combines strong visitor traffic with genuine engagement. Brands are not only seen - they are experienced.

A full weekend of gaming, live entertainment and community engagement. The Gaming Zone is consistently one of the most visited areas at Comic Con Stuttgart, creating ideal conditions for meaningful brand interaction and long visitor dwell times.

55K visitors Gaming, pop culture and entertainment audiences from across Germany and beyond.
50+ Games Latest highlights, indie titles and a cross-platform experience
4+ Areas Gaming, stage, community and much more
1 community The meeting place for gamers, creators and fans of all genres

BOOTH PACKAGES

FIND THE RIGHT SETUP

From your first showcase space to a fully customized brand world, the BE A HERO Gaming Zone offers flexible solutions for every objective and budget.

Gaming Station
 INDIES Gaming Station Showcase your game at a branded gaming station
Booth
 BRAND SPACE Booth Space for product presentations, gaming stations, hands-on activities, and one-on-one interactions.
Customized space
 CUSTOM EXPERIENCE Customized space Customized brand experiences, special event spaces, and eye-catching activations.
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BRAND ACTIVATIONS

NOT JUST VISIBILITY. REAL ENGAGEMENT.

The BE A HERO Gaming Zone creates meaningful touchpoints between brands, players and creators. Whether through gaming stations, creator-led campaigns, stage integrations or community activations, we develop experiences that leave a lasting impression.

Gaming Stations
 GAMES Gaming Stations Bring your brand directly into the player experience and create authentic interactions through hands-on engagement.
Creator Challenges
 CREATOR Creator Challenges Activate communities through creator-led formats that generate engagement, reach and organic content.
Stage Integration
 STAGE Stage Integration Take center stage with tournaments, showcases, panels and live entertainment designed to capture attention.
Activations
 COMMUNITY Activations Turn visitors into brand ambassadors: Create memorable experiences that bring people together and leave a lasting positive impression of your brand through challenges, meet-ups, giveaways, and interactive campaigns with a lasting impact.
Get in contact

PARTNERS & REFERENCES

TOGETHER WITH STRONG BRANDS

BE A HERO
Müller
IGN
Partner network

FAQ

FREQUENTLY ASKED QUESTIONS

Everything you need to know about booth space, events, partner packages, and next steps.

Exhibitors

Who can become an exhibitor?

Game studios, publishers, hardware manufacturers, brands, creators, community projects, and other companies in the gaming and pop culture sectors.

Exhibitors

What are my options?

Depending on the objectives, exhibition spaces and tailored activation areas are available.

Exhibitors

Can I host my own events or tournaments?

Yes. Together, we develop suitable formats for product demos, challenges, tournaments, or community engagement activities.

Exhibitors

Are there ways to increase visibility?

In addition to exhibition space, partners can be involved in stage programs, livestreams, social media content, or community outreach.